
I went to Eindhoven in the Netherlands to attend Hello Etsy 2012. An inspiring mix of conference for handmade sellers plus inspirational speakers on design, business and community. Above is Satish Kumar giving a rousing speech on the ’4 legs’ of small business.
Leg 1 is nature/soil ‘we are nature’
Leg 2 is spirit / moral purpose
Leg 3 Community ‘I do not exist without you’ ‘You are therefore I am’
Leg 4 society / social justice
From my notes:
‘We are not consumers we are makers’
‘The greatest art is the art of living’
Janine Vangool of Uppercase magazine gave a fantastic presentation about her journey to creating Uppercase. We all got copies of the magazine in our goodie bag.

The second youngest conference attendee!
I loved the location of the conference in a factory formerly used by Phillips and now owned by Piet Hein Eek Dutch furniture designer. The room had checked tiled floors, mismatched furniture in his signature style and was miles away from that horrible corporate conference room style.






















